How do I audit my personal brand visibility?

Use the free Visibility Index at index.vonpeach.com. Paste your LinkedIn URL, answer two questions about your goals, and get a 0–100 score across six dimensions: Digital Footprint, Brand Clarity, Authority Signals, Content Cadence, Visual Identity, and Network Recognition. Includes a personalised PDF report with three specific moves to improve.

What dimensions does the Visibility Index measure?

Six dimensions, each scored 0–3: Digital Footprint (what shows up when you're Googled), Brand Clarity (can a stranger explain what you do in one line), Authority Signals (press, awards, podcasts, talks), Content Cadence (posting frequency in last 90 days), Visual Identity (profile photo and banner quality), and Network Recognition (follower count and recent engagement). The composite is 0–18, displayed as 0–100.

Is the personal brand audit free?

Yes. The Visibility Index audit is fully free — no login, no payment, no credit card. You provide your LinkedIn URL and email, and you receive a personalised PDF report instantly. It runs in 60 seconds.

Who is the Visibility Index for?

Founders, executives, board members, NEDs, senior consultants, and investors — anyone who needs to understand how clients, investors, recruiters, or journalists currently see them and what to fix to attract better opportunities.

What is brand clarity in personal branding?

Brand clarity is whether a stranger can explain what you do in one line after a 10-second look at your LinkedIn or website. Strong brand clarity means your headline, About section, and recent posts all reinforce the same crisp positioning. Most professionals fail this test because their LinkedIn lists job titles instead of an audience-and-outcome promise.

How long should a LinkedIn personal brand audit take?

A surface audit takes 60 seconds with the Visibility Index — enough to score the six dimensions and identify the biggest weakness. A proper deep dive with a personal-branding professional typically runs 30–60 minutes per person. The first 60 seconds tell you what to focus on; the longer session tells you exactly how.

What are the four tiers of the Visibility Index?

The Hidden Gem (composite 0–5): real expertise but nearly invisible online. The Rising Voice (6–10): building momentum but a few gaps. The Emerging Authority (11–15): solid foundations, ready to scale. The Recognised Leader (16–18): strong brand, focus on sharpening into legacy.

What's the difference between Brand Clarity and Authority Signals?

Brand Clarity is what you say about yourself. Authority Signals is what other people say about you. Both matter, in different ways: clarity attracts the right opportunities; authority validates them. Most professionals over-invest in clarity and under-invest in authority.

How do executives improve their LinkedIn visibility?

Three priorities, in order: (1) rewrite the headline so a stranger can explain in one line who you help and how — name an audience and an outcome, not a job title; (2) post at a regular cadence on three pillar topics for 90 days so the algorithm and your network both build a pattern; (3) earn one tier-1 authority signal per quarter — a podcast appearance, a press mention, a keynote — that future audiences can verify.

How visible are you, really?

Type your name and see what people find when they look you up, with a score out of 100 and three things to fix.

Your name

Your goal

Free, in about a minute. No login.

Example result, not yours

/ 100

Alex Sample, CEO

The Rising Voice

Building momentum, but gaps are holding you back.

Google page one

3 of 10 results are yours

A namesake owns most of page one.

LinkedIn headline

Job title only

Say who you help and how you help them.

Posting rhythm

2 posts in 90 days

A steady weekly rhythm builds recall.

Your Visibility Index -

/ 100

Your shape

What this means.

Each side of the hexagon is one of the six dimensions. The bigger your shape, the more visible you are. Your weakest sides are where the easy wins live.

📄 Your personalised report is ready. Get your roadmap.

Your full report

Here's what to build first.

Personalised PDF. Three moves. In your inbox.

One email. No lists. Unsubscribe anytime.

What we look at.

Tap any point to explore

Digital FootprintWe Google your name and check your LinkedIn. Are you on the first page?
Brand ClarityIf a stranger reads your headline, can they tell what you do in one sentence?
Authority SignalsPress mentions, speaking gigs, awards. The proof other people vouch for you.
Content CadenceThe most visible people don't post more often, just on a better rhythm.
Visual IdentityA hi-res profile picture. A real banner. Elements that feel consistent.
Network RecognitionLots of followers but no engagement is just an empty number.

The same audit, framed for different searches: LinkedIn audit · personal brand checker · free personal brand audit · executive personal brand audit.

▲ FREQUENTLY ASKED QUESTIONS

Everything you want to know
about your personal brand visibility

What is a Personal Brand Visibility Score?

Your Personal Brand Visibility Score is a 0–100 rating that measures how discoverable and credible you are across the channels that matter most — LinkedIn, Google search, press, and your wider digital footprint. It's calculated from 18 signals across six pillars: digital footprint, profile clarity, authority signals, content cadence, visual identity, and network reach. A higher score means you're more likely to be found, trusted, and generate inbound opportunities.

How does the free audit work?

Paste your LinkedIn profile URL, and our engine analyses your public presence in real time — your profile content, Google search footprint, press mentions, cross-platform presence, and more. Within 30–60 seconds you receive an overall score, a tier (Hidden Gem → Recognised Leader), a breakdown by pillar, and three prioritised action points. No login or credentials required.

Who is the Visibility Index designed for?

The audit is built specifically for founders, C-suite executives, and board members who want their personal brand to drive real business outcomes — deal flow, speaking invitations, board appointments, and talent attraction. Our scoring weights reflect an executive audience where authority and thought leadership matter more than connection volume.

What's a good visibility score for an executive?

Scores fall into four tiers. Hidden Gem (0–39): significant gaps that limit inbound visibility. Rising Voice (40–59): solid foundations but inconsistent presence. Emerging Authority (60–79): visible and credible — most executives we audit land here. Recognised Leader (80–100): top-decile presence that generates consistent inbound. If you're below 60, even small fixes tend to produce measurable improvements within 30–60 days.

How long does the audit take?

Most audits complete in 30–60 seconds. We're scanning your LinkedIn profile, Google search results, press mentions, and more in real time, so speed depends on how quickly those external sources respond. You'll see a live progress indicator throughout — the wait is worth it for the depth of analysis.

Is my data safe?

We only read publicly available information — exactly what any visitor to your LinkedIn profile or a Google search can see without logging in. We don't ask for your password, access token, or any private account data. Your score results are not sold or shared with third parties. If you choose to enter your email to receive your full report, that address is stored securely and used only for Von Peach communications.

How often should I re-run my audit?

We recommend a fresh audit every 60–90 days, or any time you make a significant update — new role, new headline, updated photo, or a shift in posting cadence. Your score can change meaningfully within a month of implementing the recommendations, so re-running after changes is a good way to track progress.

What happens after the audit — how can Von Peach help?

Von Peach is a personal branding agency specialising in executive visibility. After your audit you can book a free 15-minute walkthrough where we map the fastest path from your current score to Recognised Leader. From there, our team can handle everything from rewriting your headline and about section to building a full content strategy, brand kit, and thought-leadership programme — bespoke to your goals and industry.

How visible are you, really?